Bonnaroo Music & Arts Festival and SustainU Launch “One For All” Clothing Drive at 2012 Festival
Concert-Goers Can Donate Clothing and Get Free Stuff!
May 15, 2012 – Morgantown, West Virginia – SustainU, a leading producer of apparel using fabrics made from 100% recycled materials that are manufactured in the USA, today announced its partnership with the Bonnaroo Music & Arts Festival and the One For All Clothing Drive to be held in conjunction with the 2012 festival in Manchester, Tennessee.
“We are very excited to bring the One for All Clothing Drive to Bonnaroo and to help music lovers and their communities become more aware of the benefits of textile recycling,” said Chris Yura, CEO and founder of SustainU. “Bonnaroo is leading the way in sustainable practices for concerts and events and this partnership helps everyone to have a better understanding of the impact clothing can have on our communities and our future.”
The One for All Program is a SustainU initiative that provides consumer discounts and prizes in exchange for used clothing. Donations are given locally to support those in need.
“Many people do not realize that donated textiles not only reduce the waste stream to our landfills, but also often support job training programs,” said Rich Goodstone, Bonnaroo Partner. “The One for All Clothing Drive benefits everyone and makes a positive difference for both our planet and people.”
For each bag of clothes donated, patrons will receive vouchers that can be redeemed for various prizes at the Clean Vibes Trading Post, an existing program at Bonnaroo which provides incentives to patrons who collect recycling from festival grounds. “The Clean Vibes Trading Post is excited to be partnering with Sustain U at this year’s Bonnaroo. Sustain U’s products exemplify a concept about which we strive to educate festival patrons. This is the concept of ‘closing the loop’ – reusing items that might otherwise be landfilled and turning them into usable goods.” Said Anna Borosky, President of Clean Vibes Trading Post, Inc. Clothing will be accepted at locations near the entrance to Centeroo at the 2012 Bonnaroo Music & Arts Festival in Manchester, TN from June 7-10. All donations will benefit local charities.
For more information on SustainU’s One for All Program and how you can participate visit SustainUclothing.com/one or contact SustainU’s Director of Corporate Social Responsibility, Tiffany Newcomb at 304-413-416.
About Bonnaroo (Bonnaroo.com)
Set on 700 acres in Manchester, TN, Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Bonnaroo has served as a launching pad for such popular artists as Kings of Leon, The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E Street Band, Stevie Wonder, Neil Young, Radiohead, Jay-Z, Phish, Eminem, Willie Nelson, The Police, Pearl Jam, David Byrne, Tom Petty, The Black Keys, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, Al Green, Arcade Fire, Nine Inch Nails, The Dead, Mumford & Sons, Widespread Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the Radio, Against Me!, Merle Haggard, Florence & The Machine, Phoenix, Alison Krauss, Robert Plant, Bright Eyes, Bonnie Raitt, Lil’ Wayne, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Deerhunter, Common, Burning Spear, the Flaming Lips, among many others.
About Clean Vibes Trading Post, Inc. (cleanvibestradingpost.org)
Clean Vibes Trading Post, Inc. operates exchange centers at large outdoor events throughout the United States. The cans and bottles attendees collect become the “currency”, and the more recycling gathered, the more valuable items participants can “purchase.” Providing event attendees with immediate rewards enables us to directly engage people in the clean up process, educate them about the importance of recycling, and eliminate as much of the event’s waste as possible from the landfill.