Simple, basic, timeless clothing
SustainU was started by ordinary people looking to make a more authentic and honest garment. Starting with great fitting tees and hoodies, SustainU’s clothing will always stay true to its hometown roots, with new timeless, basic styles that transcend fads and can be worn for years.
Responsible and innovative materials
We all understand the importance of conserving our limited resources. SustainU is a pioneer in recycled fabrics, using postindustrial cottons and postconsumer polyester to make its incredibly comfortable and durable fabrics. These innovations enable SustainU to save millions of gallons of water, petroleum, agrochemicals and CO2 emissions.
American quality and durability
For generations, “Made in America” has been synonymous with quality craftsmanship and products that endure. While the trend in fashion has been to chase cheap overseas labor, often with grave social impacts, SustainU has instead invested in domestic manufacturing. The result: quality apparel and the reinvigoration of a vital American manufacturing sector.
Affordable for everyone
Many Americans are under the impression that sustainable clothing is expensive and therefore inaccessible for most. Leveraging local production, smart supply chains and inventory control and honest margins, SustainU breaks the mold by offering a line of clothing that is not only more environmentally and socially sustainable, but also truly affordable.